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Marketing Audit

The Ultimate B2B Marketing Audit & Research Report YOU Need

Uncover the intelligence that cuts chaos

Firms that conduct frequent research grow up to 70% faster and are almost 50% more profitable than firms that don’t. – Source: Hinge Marketing

Technology & Saas |  Conversion Rate: 2.5 % & Average Customer Acquisition Cost (CAC): $ 95 – Source Matrix Marketing Group 2025

Average time from Sales pipeline to Win is 95 Days
A customer crosses 62 touch points before a deal is closed
Average B2B marketing Budget 5 – 11% of revenue
Google Average Cost/MQL: $ 1032

Source: DreamData

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Capabilities

Marketing Audit (2)
To get assured success in Marketing, everything starts with a comprehensive RESEARCH & AUDIT. This covers the intelligence captured from multiple perspectives & combined to give a central data which will aid in crafting the marketing strategy.

Our independent marketing audit provides 360 view for marketing strategic decisions

Audit Scores for market, business, competitor & industry.
Audit comparison analysis
Recommended Actions
Market-Research
Planning to expand your business in a new geography or scaling for expansion in existing country, you need a deep dive intelligent report that highlights where the new opportunities are and what’s new trend and scope exists within the present market.

Our market research abilities help you in meeting below objectives

New market by geography
Existing market Expansion
Gap analysis
Industry-Insights
Marketing can generate value for your business when you align your intelligent insights by industry because every business understands the language of industry better than anything else. Therefore we provide carefully human research based interpretations, which can be directly plugged into marketing strategy.

Our industry insights cover:

Discovering Use Cases
Popular Terminologies from Industry
Preferences of channels for information consumption
Behavioral actions on digital assets
Industry communities
Competitor-Analysis
Our automated and smart human analysis provides you a deep competitive intelligent audit which is critical to understand where you stand today when compared to your core competitor’s regional and global ones.

Our Competitive research & analysis provides:

Competitor offerings
Competitor marketing insights
Competitor SOV
Competitor SWOT analysis
ICP
Developing and enhancing an ICP for your business is the foundation to your marketing success. This needs to be captured by a standard and systematic process via connecting and collating inputs from multiple sources like customers, prospects, management, sales, marketing etc.

We cover the ICP foundation strongly as it is the core pillar to strategy via:

ICP Workshop
Business Leaders Inputs
Persona Development
Customer journey & mapping of each ICP
ICP based asset development

Ideal Customer Profiling (ICP)

ICP Workshop

Frame New ICP
1 Week
  • Starting a new business, develop your end to end ICP for marketing with us, which covers much more than basic customer profiling!
  • We collaborate with different state holders in your organization and bring them in one integrated workshop to deliver data and insights that plugs into the marketing and branding strategy.
Re-evaluate ICPs
1 Week
  • If you have developed a business ICP in past and if things are not working in the right direction, we can help you, in correcting the same.
  • We connect with your marketing and other stakeholders to fix missing gaps, propose new data points to align with business objectives by hosting and collaborating in a dedicated workshop

Audit and Research Typical Timeline

Get your Brand Audited

Marketing Audit 360
1 Week
  • Ideal for those companies who want to get and inside-outside view of all the parameters responsible for current and future brand and marketing position in the market
Market Research
1 Week
  • Ideal for those companies who want to get and inside-outside view of all the parameters responsible for current and future brand and marketing position in the market
Industry Insights
1 Week
  • Ideal for those companies who want to get and inside-outside view of all the parameters responsible for current and future brand and marketing position in the market
Competitor Analysis
2-3 Weeks
  • Ideal for those companies who want to get and inside-outside view of all the parameters responsible for current and future brand and marketing position in the market
Testimonials

Why do people love Synergisys?

Why Choose Us

Differentiators

360

Comprehensive 360 Approach

2-Decades

2 Decades of Professional Experience

Cross-Industry

Backed by Cross Industry Alignment

Best-Practices

Follows Best Branding Frameworks

B2B Marketing Audit – Where are you now? Where can you grow?

Get your brand evaluated!