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Building new sales pipeline for Data Nectar

Building new sales pipeline for Data Nectar

Overview

Industry – Technology
Geography – UK & Europe
Business Need – Lead Generation
Marketing Area – Paid Marketing

The client

Data Nectar is a data and AI company based out of India offering product and services surround data and AI. Their focus lies on the data engineering capabilities tied closely with AI and analytics to serve the global clients. From developing specific solutions to bespoke services and products along the line data analytics, computer vision and AI have made a significant growth for global clients

Requirements

Our solution

The client had built few products in the areas of data analysis, analytics, computer vision and integration.
Initially took a deep dive in understanding the key ICPS, across industry that we were targeting and their respective pain points.
Their goal was to generate signups for demos among the key industries namely technology, finance, manufacturing and supply chain.
In some cases where we could not found a direct keyword, we choose to go with the keywords surround paint points of those ICPs.
They have not utilized Google paid marketing in past hence, they insisted us to go on a staggered manner both form budget as well as scaling growth perspective.
We created multiple campaigns by geography, landing pages for each focus area along with multi variants versions of page
The client was curious to understand the behavioral analytics captured with our marketing KPIs and what ways we can improve it.
We curated the custom landing which covered the product purpose solving the specific problems in industry by use case, covered trust elements like testimonials and case study and added engagement piece to sign up for free trial The learning’s from the week to week data points were incorporated to enhance the landing page experience. Further fine tuning of content optimization, lead form experience was enhanced to serve a better experience.

Results:

Google PPC campaigns generated 5% Conversion Leads/month which contributed to 4-7K $ of sales pipeline for each of their product line
Positive outreach & engagement
While the industry open rate average was around 2.2 CTR we were able to get 2.4% click rate for our key campaigns.
Conversion Value
Though in the initial 3 weeks there was only one conversion, but as campaign matured we were at par with industry standard benchmark. The standard conversion value rate was 2.9% for technology but the achievement of 3.2 % CR was a close by for our first campaign.
Setting quarterly budget for Google PPC
Since the results were on positive side, client decided to replicate a similar strategy for their curated solutions. Also they assigned a dedicated quarterly budget of 10K USD for each of the 2 strategic geographies
PPC-Manager
Testimonials

How our services bring about success

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