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Industry Marketing catogery updated-05

B2B Industry Marketing – Where Consulting Matters!

Get marketing aligned to your industry, your customers

All generic marketing yields no results or poor customer acquisition, adding up wasted energy, time and cost. Since all businesses are aligned to industry, it makes sense to utilize relevant industry terminologies in messaging, build and showcase use case, applying & showcasing niche expertise, addressing the pain points and solutions.

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Capabilities

Technology
The technology industry has evolved by length and breadth in its capability offerings and so is the complexity in gaining access to market share and growth. The marketing success is not limited to enterprises, startups and mid-size have been able to get their shared success by implementing a robust strategy and execution.

Marketing Consulting for Technology Marketing:

Marketing approach is mainly solution oriented and inbound
Typical target audience in technology industry are CEO, Founder, Co-founder, CTO, COO, VP Operations, IT Head, IT Project Manager
Sales cycle are of variable – short and long type
Finance
Finance industry has been always a significant and the top industry where innovation and investments are higher as compared to any other industry. The growth opportunities are in abundance for companies who are willing to go extra mile to deliver the value in this industry.

We help companies in Finance Industry with

Marketing approach is mainly relationship based and educational
ICPs Typical target audience in finance industry are CEO, Founder, Co-founder, CFO, Head of Finance, Head Accounts and Finance, Financial Analyst, Treasurers & more
Sales cycle are of long and complex
Retail
Retail industry comprises of retail, ecommerce companies and others where marketing has a very fierce competition and value delivery is not very straight forward. Hence it becomes crucial to address every touch point as an opportunity to deliver value in customer journey.

We guide companies in Retail Industry with

Marketing approach is mainly emotional and promotional
ICPs: Typical target audience in retail industry are CEO, Founder, Co-founder, CFO, Head of Ecommerce, Retail Head, Chief Procurement Officer, Director of Operations, Supply Chain Manager, VP sales & more
Sales cycle are of short and transactional
Healthcare
Marketing in healthcare is focused surround personalization, accuracy, accessibility, security and more. This industry highlights their core messaging is tied around care, expertise and patient success.

We guide companies in Healthcare Industry with

Marketing approach is mainly patient centric and informative ones
ICPs: Typical target audience in retail industry are CEO, Founder, Co-founder, Chief Medical Officer, Medical Director, Head Nurse,& more
Sales cycles are of variable type i.e. it includes short and long ones.
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360

Comprehensive 360 Approach

2-Decades

2 Decades of Professional Experience

Cross-Industry

Backed by Cross Industry Alignment

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